The purpose of quality assurance is to fulfil front-and back-end processes in the most efficient and fluid manner, delivering the intended product or service on-time and going above and beyond in all transactions and interactions with the consumer.

Quality assurance is the promise that a customer will have the most positive experience possible with a company regardless of purpose, time and time again.

Quality assurance goes beyond merely satisfying expectations, through. A company that embraces top-tier quality assurance will incorporate its tenants into every corner of its organizational  structure and operations, not just a final physical product.